System Data Keycode Types


Keycode Types

Introduction

Keycode Types allow you to group related keycodes for reporting purposes.

Grouping keycodes makes it easier to analyse the effectiveness of different marketing activities in Sales Summary. For example, you might compare the number of customers who responded to:
  • Newspaper advertising
  • Magazine advertising
  • Online campaigns
  • Special offers
  • Direct mail promotions
Once created, Keycode Types can be assigned to keycodes within the [ Promotion | Keycodes ] screen.
For setup instructions, see How To: Setup Keycode Types.

Keycode Types Grid

Description

Enter a descriptive name for the Keycode Type.
Examples include:
  • Media
  • Internet
  • Newspaper Advertising
  • Magazine Advertising
  • Special Offers
  • Direct Mail
  • Social Media
Use clear and consistent descriptions to make reporting easier and ensure keycodes are grouped appropriately.

How Keycode Types Are Used

Once assigned to keycodes, Keycode Types can be used within Sales Summary reporting to:
  • Compare marketing channels.
  • Track campaign effectiveness.
  • Measure customer acquisition sources.
  • Analyse promotional performance.
  • Review sales generated from different advertising methods.
This can help identify which marketing activities are generating the best results and provide valuable insight when planning future campaigns.

Keycode Types Context Menu

Apply Value Range

Use Apply Value Range to apply the same value to all selected records within the active column.

Clear Selection

Removes the selection from the currently highlighted row or rows.

Additional Information

Keycode Types provide a simple way to organise large numbers of keycodes into meaningful categories.
Benefits include:
  • Easier sales reporting.
  • Improved marketing analysis.
  • Better campaign tracking.
  • More meaningful management reporting.
  • Consistent classification of promotional activities.

See Also


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